KCFI bags 2021 LCF CSR Award in Education

Knowledge Channel Foundation (KCFI) takes home the title “Outstanding CSR Project in Education” in the recently concluded 2021 League of Corporate Foundations– Corporate Social Responsibility (LCF-CSR) Guild Awards held virtually, July 9.

The three-hour ceremony coincided with the 25th anniversary of LCF, a network of corporate foundations and corporations that promotes and enhances the strategic practice of Corporate Social Responsibility. Three project contenders vied for the best CSR project in education with KCFI taking home the honor for its “School at Home” Campaign, an initiative that pushed for distance learning during the pandemic using Knowledge Channel’s platforms on-air, online, and offline.

In 2020, the COVID-19 pandemic has drastically changed the learning modalities from face-to-face to distance learning. This major transition in the country’s basic education system left teachers, students, and parents ill-equipped with the pedagogical and technical skills needed in the new normal.

Despite the circumstances, (including the cease-and-desist order against Sky Direct and ABS-CBN TV Plus and the Congress’ dismissal of the ABS-CBN franchise bid affecting over 7 million homes), KCFI remained relentless in supporting teachers, students, parents and in helping improve teaching and learning in the new normal through media and technology.

“We want to be able to help the Department of Education, our teachers and parents to support the learning of the child. Aside from the DepEd-provided self learning modules, we have prepared at least one video lesson per learning competency, for each of the most essential learning competencies. These video lessons are what kids need at this time to be able to better learn,” Edric Calma, Director of Operations said as he accepted the award for KCFI.

Knowledge Channel’s “School at Home” campaign continues to serve Filpino children, parents and teachers via SKYcable, PCTA partner cable operators, Cignal, GSAT, SatLite, and on A2Z two hours every morning (7:00 to 8:40 AM) from Monday to Sunday. Video lessons are also available on knowledgechannel.org and on YouTube.

KCFI is one of LCF’s long-standing partners and has led its Education Committee in 2018 and 2019. Today, LCF’s members continue to grow, enabling more collaborations for the betterment of the nation.